Posted by Alicia Costas
24 February, 2020
The draft Royal Decree on commercial communications for gambling activities as been published, as announced on Friday, February 21, by the
Read MoreAdvertising
FIRST DECISION IN SPAIN ON ADVERTISING BY INFLUENCERS
Posted by Jorge Monclús
27 January, 2020
An opinion of the Plenary of the Advertising Jury Autocontrol was just published classifying advertising by influencer Paulina Eriksson on
Read MoreEASA publishes its best practice recommendation on influencer marketing
Posted by Ane Alonso
14 February, 2019
The fast-paced evolution of technologies and the development of digital platforms have led to new forms of advertising, such as
Read MoreNew transparency rules for influencers in UK
Posted by Alicia Costas
30 January, 2019
Nowadays, it is difficult to find someone that has not heard about influencers, the trade of choice for the millennial
Read MoreAdvertising: when a Meme is no longer funny
Posted by María Pascual
29 October, 2018
The board of the Swedish Advertising Ombudsman has ruled that using the well-known Distracted Boyfriend meme (a stock image that
Read MoreEuropean Parliament votes for revised Audiovisual Media Services Directive
Posted by Ane Alonso
24 October, 2018
In the framework of its strategy for the Digital Single Market, in May 2016, the European Commission presented its proposed
Read MoreAre your favorite influencers breaking the law?
Posted by Esther Ballesteros
21 September, 2018
Marketing using “influencers” is growing non-stop, with statistics placing annual corporate investments in this type of advertising at between $500
Read MoreNew Instagram feature to offer transparency to influencers
Posted by Cuatrecasas
21 June, 2017
In previous entries, we have mentioned that the fast-growing pace of influence marketing on Instagram had generated many ambiguities liable to misguide users.
Read More